Fashion magazines have entered the era of transition

The impact of the new media, fashion magazines make all the stops to find a way out, let us look at what work they have done.

And other print media may be compared to the days of fashion magazines, not too bad. But let us face the facts - and 20 years ago is different now, tens of thousands of adolescent girls are no longer holding a thick layer of make up in fashion magazines as the only authoritative guide - and they have a choice of more affordable such sites. The continuous development of the media industry have not let those outside intervention, on behalf of the taste of the fashion authority and the private circle to the public. People to express their views, not just stuck to the traditional fashion magazines, picked up the pace. Popular in this era of unprecedented fashion, to please the audience now, fashion magazines have to be changed. Let's see what they are doing good work.

Fashion magazine blog

Cutting-edge fashion magazine "Dazed & Confused" founder and editor Jefferson Hack said: "The traditional means of communication have been given a cool reception in the current, either monthly or quarterly trends are out of date. And digital communication field is in the ascendant, or you get used to it or you will be as extinct as the dinosaurs. "Indeed, the rapid flow of information today, people no longer much-anticipated Fashion Week Four pictures published in the bi-monthly fashion magazine - the information (maps and high authority of National Tsing Hua University reviews) on the same day the flying on the network. E-magazine to a certain extent, reduce the Chukan process, less time will be issued at the lowest allow people access to fresh information more quickly, more importantly, it eliminates the need for huge printing costs and distribution costs.

"Dazed & Confused" approach is, starting this fall to open a series of fashion-related blog, architecture magazine from a system to quickly update the information to supplement the shortage of paper magazines.

Large dynamic

Like "Esquire" to be a generous as the cover is really not practical electronics (of course also attract the eye), not as "Dazed & Confused" photographic portfolio in July this year as hosts Pamela Reed Matthew Rader shot exclusively for the Web site a group of exclusive GIF format, a large, interesting and strange movements and demeanor Petrou new dress style is very compatible, and immediately received a lot of praise. Then follow up is "Vogue Hommes Japan", they produced a Dior Homme as the main character on a digital magazine, in fact, too large a group of dynamic clothing. The sound of a praising, of course, against the criticism, but these are not the focus, as a new fashionable things, the biggest advantage of dynamic large to attract the public attention the first time, triggering topic. I had left "Vogue Hommes Japan" This is a large group put in a modest one, just one day to forward the amount to have thousands of people, including the trend of Wong Wai Man and so many people have joined the discussion, the total views to more than one hundred thousand .

Although relatively traditional fashion large, dynamic large production costs higher, but the cause of the issue of the absolute value of the fare, I believe will soon become a new trend within the industry.